In all our project we focus on good planning and an analysis of the customers current situation including profilig of the target groups. We offer among other the following consulting services.

Startup strategy meeting

The purpose of the meeting is assisting the customer in defining the domany's or organisations needs for a web site. We go through several strategic issues that lay the base for planning and development of a web site. The web sites role in the business is defined in accordance to the company's goals , the current marketing situation and the other communication methods the company is using. This includes a web site specification where demands and possibilites for the new web site are evaluated.

Web strategy development

In many cases a business must extend it's marketing strategy with a clear web strategy. We start with an in-depth discussion about the company's current situation and how a presence on the Internet can help the company realise it's goals. The results of the discussion are delivered in the form of a report that connects the business goals and conditions to specific goals for the web presence. These goals are also related to functions and aspects of the company website.

Website evaluation

The website evaluation is conducted in several stages. First, the website and its central elements are described and compared both against other similar websites and against applicable principles guiding web design. The results of the analysis are discussed in relation to the goals of the website. This way, the sites strengths and weaknesses are uncovered and optional methods to achive its goals are shown. A website evaluation can also be used to evaluate a website designed by another service provider or as a pre-study before renewing your own site.

Search engine optimization (SEO)

The goal of a search engine optimization is to increase the website's ranking in the search engins for exatly the search phrases used by your customers. When the site ranks higher it is shown t higher up among the results, attracting more visitors and potential customers to your website.

Visitor analysis

Have you wondered who visits your website, where they come from and how they are using the site? With our visitor analysis service we can help you finding the answers as well as give you advice about how you can develop your prescence on the Internet. By continous follow up of your websites visitor statistics we can also provide you with answers as to how well different marketing actions have resultet in increased traffic.